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Great Reads in Dissemination
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And we're back to the research. What does it have to say about effective dissemination? A lot, actually! We're pleased to offer a short summary of that information (see Documents section, Preliminary Thoughts on Dissemination) and have listed what we think are the most relevant "Great Reads"...
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Dissemination's Bottom Line
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Dissemination is an evidence-based craft whose bottom line, always, must be understandability and utilization. Implicit in this bottom line are attendant questions: Understandable to whom? Utilized by whom? How? To what purpose?
Only users can effectively answer these questions. The large...
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Using Social Media
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And speaking of format...
The dissemination literature places great emphasis on the power that interaction between users and disseminators has to make information dissemination effective. With that in mind, we’d like to establish the use of social media in the NDC’s approach to...
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In Search of a Format
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Issue 2 of Disseminating for Impact asks the question, "What's Your Format?" Because it's almost ridiculous how many different formats there are to consider for each and every product we disseminate. Consider:
1-pagers.
20-page white papers.
Audio.
Print.
Video.
MP3. PDA.
Toll-free....
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Barriers and Challenges
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There are 2 aspects of Barriers and Challenges perhaps it would be helpful for the CoP to consider: (1) those to our work together here in the CoP, and (2) those to our individual dissemination efforts.
Barriers and Challenges to the CoP
The time! The lack of time! What else? What would...
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The Dissemination Toolkit
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A few examples will speak louder than words to illustrate what we envision a dissemination toolkit might contain. How ‘bout guidance (in the form of tipsheets, perhaps) on:
Universal design
Tailoring materials to an audience
Formats for dissemination
Using social media to greatest...
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More on Audience
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OK, we have the mic and we're going for it! Seriously, though, we've done a lot of thinking and reading on this topic, some of which you'll find distilled in Issue 3 of Disseminating for Impact (readily available in the Documents section of this CoP).
Within the TA&D network, the range of...
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Let's Talk Audience
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There’s almost nothing more important in dissemination planning than Defining Your Audience and designing to it. In fact, it’s nearly impossible to craft an effective and capacity-building resource, tool, product, or service without having a clear vision in your mind of who it’s for....
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Let's Play 10 Questions
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We’re all disseminators, so this opening article may seem a bit like we’re singing to the choir. Still, summing up what the research has to say about effective dissemination seems a very good place to start this conversation. So here goes—10 dissemination building blocks for our info-laden...
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Ahh, Research Foundations
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Since we’re all disseminators, you probably won’t be surprised to hear that a great deal of research has been done to determine what’s effective in dissemination. This will be a foundation stone for the Dissemination CoP’s discussions and the shared dissemination agenda that emerges....
