In Search of a Format
- Posted by Lisa Kupper on Monday, 2009-03-23 at 18:20:50
Issue 2 of Disseminating for Impact asks the question, "What's Your Format?" Because it's almost ridiculous how many different formats there are to consider for each and every product we disseminate. Consider:
1-pagers.
20-page white papers.
Audio.
Print.
Video.
MP3. PDA.
Toll-free. TTY.
Forums. Chats.
Email. Enewsletters.
Listservs.
CoPs.
Webinars.
Online only.
Fancy.
Plain.
Another language.
Research-based.
PDF. Word. HTML.
Text-only.
Animated.
Not.
Radio. Newspaper. TV.
An expert talking.
Which is most effective? Guess it depends on the user!
Obviously, offering our information, technical assistance, and services in a variety of formats becomes a very important strategy for the TA&D network. So perhaps you will share with us what format(s) you offer your information in and which formats you'd like to know more about.